Posts by Katie Pearson
The Nonprofit Funding Freeze: Why We Must Invest in Fundraising to Weather the Storm
By Emily Barany & Katie Pearson TL;DR:Disruption in government grants has left nonprofits struggling for funds. Diversify your income, build strong donor relationships, and beef up your fundraising team. With inflation and layoffs, individual donors might give less, and funders are focusing on immediate needs issues instead of systemic changes. Stick to your existing funders,…
Read MoreFundraising in an Election Year Requires Strategic Planning
Fundraising in a presidential election year requires striking a delicate balance between aligning with hot-button issues and preserving an organization’s mission. At VISIONALITY, we’ve identified patterns in donor behavior during election cycles, revealing the profound impact of politically debated topics on fundraising dynamics. During a presidential election, organizations tied to contentious issues like gun control,…
Read MoreParental Leave Done Right
VISIONALITY’s Taryn and Katie answer some questions about their own parental leave experiences and how organizations can do family leave right. What was your biggest fear during the leave planning process? T: My biggest fear was feeling like I would need to open my email while on leave, even though I knew I wasn’t going…
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