What are the most common shiny objects we hear about?

• Katy Perry/Royalty/Oprah
• Text2Give
• Go Fund Me
• Taxes/set up improperly
• Not tax-deductible if not set up by a c3
• Facebook Fundraiser
• No donor info
• Doesn’t work if you’re under a fiscal sponsorship
• Viral things like the Ice bucket challenge
• Not on mission
• You can’t “make” something viral

Things you DO need!

• Ongoing engagement with donor and supporter community
• TY/acknowledgment of gifts within 48 business hours
• Clean, usable database with AT LEAST 2 people who know how to work it
• Annual giving program THAT YOU USE
• 100% board giving AND volunteerism