How to not Fall Victim to Fundraising’s “Shiny Object Syndrome”
September 1, 2021
What are the most common shiny objects we hear about?
- Katy Perry/Royalty/Oprah
- Text2Give
- Go Fund Me
- Taxes/set up improperly
- Not tax-deductible if not set up by a c3
- Facebook Fundraiser
- No donor info
- Doesn’t work if you’re under a fiscal sponsorship
- Viral things like the Ice bucket challenge
- Not on mission
- You can’t “make” something viral
Things you DO need!
- Ongoing engagement with donor and supporter community
- TY/acknowledgment of gifts within 48 business hours
- Clean, usable database with AT LEAST 2 people who know how to work it
- Annual giving program THAT YOU USE
- 100% board giving AND volunteerism