Girls Inc. of Greater Santa Barbara
The mission of Girls Inc. of Greater Santa Barbara is to inspire all girls to be strong, smart, and bold, through direct service and advocacy.
VISIONALITY has been hired to help Girls Inc. fill in during a leave of absence, expand their individual giving program, and refresh and rethink their marketing and communications efforts in order to create long term resilience for the organization.
The end of year campaign was drastically overhauled from a standard letter to an exciting Wish Book featuring wishes directly from the girls and staff of the organization. This campaign received a 400% increase in revenue and provided critical funds to grant the wishes of its girls.